DAB+ digital radio passes 3.5m listeners milestone
A report on digital radio uptake released by GfK reveals DAB+ digital radio now reaches 3.5m Australian listeners.
The announcement:
DAB+ digital radio is continuing to grow in popularity, gaining 168,000 listeners to reach 3.52 million in the five metropolitan capital cities, according to the latest digital radio report by GfK, released today.
Peak industry body Commercial Radio Australia said the numbers were helped by solid growth in in-car listening, with another 91,900 new vehicles sold with DAB+ installed in the first quarter of 2016.
Frankly, I don’t believe the figures. Like Mark Twain’s death, they sound to me to be “much exaggerated”. When you can’t receive DAB+ even in many areas WITHIN a capital city, let alone outside one, how on earth are more than a million people in Sydney and Melbourne tuning in?
DAB+ is certainly a worthwhile medium but until the stations get of their collective arses and expand into major non-capital cities, it will remain a poor figment of its own imagination.