D&AD expands New Blood program to Australia
The global association for creative advertising and design D&AD is set to bring its New Blood programme to Australia for the first time, aiming to bridge the gap between the industry and education for the next generation of creative talent on a global scale.
The UK based organisation, best known for its prestigious creative awards, is looking to expand its global reach and set up more training and events around the world.
A special New Blood Workshop, developed in partnership with the Glue Society and Google Australia, will offer a “frenetic, fast-paced industry crash-course for thirty lucky young creatives”, with them developing an entire project from brief to broadcast, with industry experts offering their guidance and mentorship throughout.
D&AD chief executive Tim Lindsay will open the proceedings, with participants given a first look at the 12 new briefs set for the 2015 D&AD New Blood Awards.
