Dad is haunted by clutter in new Ikea campaign

September 7, 2018 12:05

The Monkeys’ latest ad for IKEA Australia sees a clumsy dad tiptoeing around imaginary furniture for its ‘Get Used To A Better Living Room’ campaign.

Created by The Monkeys, the ad shows the habits householders develop when surrounded by household products that don’t actually work.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

1 COMMENTS

Yuka Flower 7 Sep 18

Yeah, can’t catch much from this ads, where is the selling point gone actually ?

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Dad is haunted by clutter in new Ikea campaign

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE