Daily Mail Australia integrates live streaming through new advertising format
Daily Mail Australia has launched a new advertising format which streams video content from Facebook Live across own assets and third party platforms.
The new format allows content made in partnership with brands through Facebook Live to be pushed out across Daily Mail Australia’s assets.
Daily Mail Australia launched the new format following a live streaming video partnership with Paypal, which encouraged shoppers to discover new Australian retailers.
Nice work Dailymail, PayPal and Edelman
Awesome concept
Very interesting!
I wonder what the live feeds will be of, other than the advertisement described above? Will it be the Mail’s seemingly consistent message that whites are good and brown people are 2nd class?
I actually have never seen this message perpetuated – and would be horrified to find that’s true.
Do you have examples? I would prefer to reserve judgement until I see it for myself!
Quote:
“..commercial partnerships with media companies are an exciting opportunity,” Naparstek said.
WTF – so this guy’s realised that advertising is important? FFS