Daily Mail Group media revenue slips overall but digital ads grow

January 27, 2017 8:57

The Daily Mail Group Trust media division has reported a overall drop in revenue of 5% as print advertising continues to shrink, but the company’s MailOnline ad revenue has lifted by 3% in the first quarter of its financial year.

Overall, group revenue for the company lifted 4% on a reported basis, but underlying revenue was flat at £520m.

The company did not break out the contributions from its Australian operations, which were reported as £17.5m (AU$30m) in revenue for the financial year ended September, up slightly from the £16.8m it reported the previous year.

In its announcement to the London Stock Exchange, DMGT said digital advertising revenues in the media division had helped to offset the continuing decline in print revenue across its mastheads.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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