Dairy Farmers acknowledges little sacrifices made for loved ones in new campaign via AJF

July 19, 2021 9:37

Dairy Farmers has released a new campaign via GrowthOps’ AJF in the latest “Here’s to good” brand platform campaign.

Bega took over Lion Dairy & Drinks in January 2021, becoming Bega Dairy & Drinks.

In the 30-second spot, the healthcare worker mother gets home from work, checks in on her son, and then goes to bed. The teenage son then decides, instead of making himself a bowl of cereal, to make his mum a cup of coffee with the last of the milk. The spot ends with a shot of the empty Dairy Farmers’ milk carton, with the tagline: “Here’s to good”.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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