Daimler awards global media account to Omnicom Media Group

October 24, 2018 10:38

Daimler AG, the parent company of Mercedes-Benz, has awarded its global media account to the Omnicom Media Group (OMG).

The win sees Omnicom Media Group take responsibility for more than 40 markets worldwide covering Mercedes-Benz and Daimler brands from January 1. In Australia, OMG is the incumbent agency.

Natanael Sijanta, director of marketing communication for Mercedes-Benz Cars, said in a statement: “In the Omnicom Media Group we are delighted to have a top-calibre partner at our side for our global media activities. Daimler is one of the world’s largest advertiser, with a portfolio boasting Mercedes-Benz as a global top 10 flagship brand, making it a highly attractive international account.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics