Dan Wieden: ‘never say to never’ on Wieden + Kennedy Australia re-launch
Ad guru Dan Wieden talking to journalists in Cannes today
Wieden + Kennedy co-founder Dan Wieden has said that he wouldn’t rule out a return to Australia for the famous agency brand.
“We’ve had people in Australia before, and we’d would love to set up there again,” he told Mumbrella in Cannes today.
Wieden + Kennedy had a presence in Australia 12 years ago.
The Australian agency scene might be too crowded by volume but there are certainly opportunities for more quality creative agencies that actually stand for something and see it through in the work. I’d love to see W&K and BBH here for that reason – agencies that are more particular about what company they keep, because of their beliefs around the kind of work that works. It’ll challenge clients to think harder about the work too, and, consequently, what kind of agency they need: creative experts, or just servants. More competition like this will be great for us all (apart from those that don’t up their game to compete).