Danone appoints Euphorium for OIKOS launch

Sydney-based marketing agency Euphorium has announced winning a brief from dairy brand Danone to launch OIKOS.

The announcement:

Danone is a world-leading fresh dairy company which entered the Australian market in a Joint Venture with Murray Goulburn Pty Ltd in May, 2010. They have recently appointed Euphorium to promote the launch of OIKOS throughout Australia.

OIKOS contains ZERO % Fat and has higher protein that most yoghurts in the market. To make OIKOS we use a centuries old straining method which takes 3 Litres of milk to make 1 litre of yoghurt. The process removes the water & liquids, leaving the whey (natural milk protein) intact. This results in a thick and creamy yoghurt which has No Fat, is packed full of protein and is free of gelatine, artificial thickeners, colours and preservatives.