DAN’s Amplifi appoints Michael Bass as chief investment officer
Despite reports of its demise, Dentsu Aegis Network’s investment unit Amplifi has hired a chief investment officer to replace Ashley Earnshaw.
Michael Bass, who spent time as IPG Mediabrands’ general manager of investment before heading over to Ten as negotiation manager, will take up the role in September.
Bass joins DAN from Ten
Since new CEO of DAN Henry Tajer came on board in February, many in the senior ranks of the holding company, including within Amplifi, have departed.
Well done Bassy. The real deal!
I thought Amplifi was being disbanded?!
Hi there,
There is indeed some confusion around the future of Amplifi, so I am currently seeking more detail. I will keep you updated.
Thanks,
Vivienne – Mumbrella
Hi again,
Here is the full statement I now have from DAN about Amplifi’s future within the group:
“To confirm, it’s just Amplifi Australia’s Investment & Solutions capability that’s reintegrating back into the Group’s media brands.
“Amplifi continues to be an extremely important part of Dentsu Aegis Network’s offering locally and globally, and will continue to be our Centre of Excellence for media buying, media partnerships and agreements.”
Thanks,
Vivienne – Mumbrella
https://www.adnews.com.au/news/amplifi-no-more-as-dan-continues-restructuring
Just a few weeks ago they had announced there would be no Amplifi. DAN restructures have more twists than a reality TV gameshow.
Congratulations legend
I guess when you want to hear ‘yes’ you [Edited under Mumbrella’s comment moderation policy]
‘and has created and delivered significant value for clients throughout his career’
… and a few others
Congratulations Bassy! An exceptional appointment at DAN!
Well done bassy
Congrats Bassy, good one.
Congrats Bassy – well deserved!
Nice one mate, congrats!
Nice one mate, congrats!
Congrats on the new gig Bassy!
Congratulation Mike.