Dare Iced Coffee confuses consumers with ‘jumble’ campaign
Dare Iced Coffee has launched the “Jumble” campaign to highlight how its coffee can help people to set their heads straight when they get mixed up.
The campaign with the tagline ‘When your place is all over the head, a Dare fix’ll fix it’ was launched with three TV commercials created by AJF Partnership, and has created debate on the brand’s social network profiles from fans.
The Dare Iced Coffee labels have also been redesigned for the campaign, featuring jumbled lettering.
I like what I can see of the painting (looks like an abstract landscape) behind the boss in the second ad. Artist?
Their Outdoor ads generated a lot of buzz, discussions on talkback radio etc. Clever I thought.
Really like this campaign. On-pack idea is a nice extension.
It certainly gets attention. Very clever.
I am OUTRAGED ! I had a student come to my school that passed away and had the same Gera! So you can imagine the anger when I see the “dera” version of the coffee ! Students were CRYING! This is ubsurd! Fix it immediatly!