Data and tech take the front row at Nine’s upfront
Welcome to Unmade, written at my desk at Sisters Beach, Tasmania, on Wednesday evening, after the end of Nine’s virtual upfronts.
Happy Ask an Atheist Day.
In the end, I resisted the temptation to crack open the Four Pillars gin in Nine’s viewing pack before writing this. But the salted macadamia chocolate didn’t stand a chance.
As an introvert, the ability to do the upfronts from my desk for two years in a row has been the main silver lining of Covid. For Nine it meant more than 5,000 viewers rather than the usual thousand or so in person.
