The data is in and Birdman will win the Best Picture Oscar

Bryan Melmed, VP Insights, Exponential

After predicting the winner of the Best Picture Oscar two years in a row using data Bryan Melmed puts his reputation on the line for a third time. 

Our audience data and insights accurately predicted the best picture Oscar winner in 2013 and 2014. So it is possibly foolhardy to put our neck on the line again but as the saying goes, go hard or go home so I’m here to tell you that Birdman will win. Or at least this is what the data suggests. And here is why.

As a recap, Oscar winners are chosen by the 5,800 members of the Academy of Motion Picture Arts and Sciences. Exactly who these people are is an industry secret, but we do know they are hardly a diverse audience. In a Los Angeles Times expose, Academy members are described as 94 per cent Caucasian, 77 per cent male, and having a median age of 62.

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