Most data is ‘crap’ so don’t bother with data scientists, says former US intelligence officer
Marketers should not waste their time or money hiring data scientists as the information businesses are collating is often not good enough to justify their high salaries, a former US intelligence officer and data analyst has said.
Drew Perez: “This is not Terminator Judgement Day”
Drew Perez, founder of tech firm Adatos and a 26-year veteran of the US Department of Defense, also warned marketers not to view machines, and more specifically artificial intelligence, with trepidation and stressed machines are no substitute for humans when it comes to creativity.
Lol…. I’ll build a t1000 instead.?
According to him, why do not we dump AI altogether ? We do not need it
This is an extreme viewpoint. He is right about data quality being an issue for many organisations. You do not need a data analyst to extract and cleanse data, that can be an general IT function. The rare, expensive data scientist is necessary only for the final pattern and trend analysis. If they are doing ETL and data cleansing on their salaries organisations are wasting their money, time and skills. They will also get bored and look for better work elsewhere.
The problem is that IT can’t clean the data as they don’t have the context, the ONLY people who can clean the data are the business guys, they’re the people who put it there and can understand why “Joe blogs DECEASED” is a valid entry in a field entitled NAME.