Data Creative names ex-Publicis digital boss Matt Bates as CMO

March 6, 2017 1:56

Personalised video start-up Data Creative has appointed former Publicis head of digital, Matt Bates, as its chief marketing officer.

Matt Bates joins Data Creative as its new CMO

The agency, which creates personalised videos based on customer databases, has also named Matt Merryfull, ex-chief technology officer at Emotive, as chief product officer.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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