Datalicious announces investment from Veda
Data analytics organisation Veda has announced its investment in digital marketing agency Datalicious. The move is part of their growth strategy for their marketing services division.
The announcement:
Datalicious, an industry leading data-driven digital marketing agency, today announced investment from Veda, Asia-Pacific’s leading provider of consumer and commercial data intelligence and insights.
It’s interesting that the content of this release (& I’d suggest the tone too) neglects to mention the Veda investment is for a controlling stake of Datalicious.
That obviously does not make it an acquisition by any stretch, but a phrase like ‘majority investment’ – which is not mentioned anywhere in the release – has different connotations to how this release is in fact written.
http://www.veda.com.au/insight.....investment