Dave Cameron on persisting with the lineups and SCA’s content creation mindset
Ahead of a new year in radio, Southern Cross Austereo’s chief content officer, Dave Cameron speaks to Mumbrella’s Calum Jaspan about consistency being the key to success, why 2021 might not have been the year for new shows, converting podcast audiences back to radio and how the network is building for the future with its cross-platform approach.
After a whirlwind year for radio in 2021, Southern Cross Austereo’s (SCA) chief content officer, Dave Cameron is staying patient and committed to the existing radio lineup.
“To be honest, it probably wasn’t a year for the launch of new shows in hindsight, but we could never have had that foresight to know what a bumpy year it would’ve been through lockdowns.”
While the network continues to grow last year’s new shows, it will also be nurturing new line ups and formats this year, Triple M in particular dealing with changes from the departed Mick Molloy and Lawrence Mooney, the latter being under clouded circumstances.
