Dave Cameron on ‘playing the game’ in broadcast and SCA’s cross-platform approach
Off the back of radio ratings survey 5, SCA’s chief content officer Dave Cameron speaks to Mumbrella’s Kalila Welch about the return of radio audiences as life returns to ‘normal’, continued consistency in broadcast lineups and SCA’s increasing focus on its digital-first strategy.
With the market feeling optimistic about the return of audiences to broadcast radio, Dave Cameron is not getting caught up in the ups and downs of the radio ratings, remaining strong on SCA’s digital-forward strategy, with the network’s signed-in user base projected to double in the next two years.
However, Cameron does not underestimate the importance of broadcast audiences to SCA’s digital and overall success, asserting that the network needs to “play the game” when it comes to growing its broadcast audience, also looking towards cross-platform engagement as a measure of success for new and emerging formats.
Dave Cameron, chief content officer, SCA
