David Bowie – innovator extraordinaire
The world is today mourning the death of music icon David Bowie. In this cross post from The Conversation Mike Jones looks at the musician’s role as an innovator and how he built his global brand.
Musician, actor, icon and entrepreneur.
David Bowie was an innovator in every way. He stepped into the vacuum left by the Beatles’ break-up in 1970 and developed an array of strategies that have gone on to become the common sense of popular culture and of business itself.
Before Bowie, The Beatles were the driving force behind the rise of ubiquitous popular culture.
