David Droga calls on creatives to realise their worth at Cannes Lions

David Droga opened the Cannes advertising festival with a call for creatives to recognise their own value and a reminder to the industry that their integrity matters.

Droga, Australia’s most celebrated advertising export and one of the most awarded admen, presented the opening keynote of the 2018 Cannes Lions about the 12 months since receiving the festival’s Lion of St. Mark for lifetime achievement to the ad industry last year.

“A lot of this business is run by people who are happy that us creatives are content with just winning things and not getting material impact,” Droga said as he recounted his early years in London.