David Jones and Arena to televise 2012 Fashion Launch
In what is being promoted as an Australian TV first, retailer David Jones and Foxtel’s Arena channel are televising the David Jones 2012 Spring/Summer Fashion Launch. The show will be shown a one-hour program, supported by branded content vignettes.The announcement:
11th July, 2012: Foxtel’s Arena channel and department store DAVID JONES will join forces to showcase the DAVID JONES 2012 Spring/Summer Fashion Launch exclusively on Arena. An Australian television first, the star-studded event will premiere on Monday, August 20th at 9.30pm as a one-hour special supported by a series of branded content vignettes.
DAVID JONES Ambassadors, Megan Gale and Jason Dundas, will unveil all from the iconic Elizabeth Street, Sydney store – then take viewers on a journey from model castings, fittings, celebrity red carpet arrivals, backstage interviews, to all the action on the runway.
Elizabeth Minogue, Strategic Integration Director, Multi Channel Network said: “The 2012 SPRING/ SUMMER FASHION LAUNCH production celebrates the fashion credentials of both Arena and DAVID JONES, perfectly aligning the brands’ consumer segments.
