David Jones hands PR business to The Mint Partners

Retail giant David Jones has handed its public relations account to lifestyle agency The Mint Partners.

The announcement:

David Jones has announced strategic lifestyle agency, The Mint Partners, as their Communications Agency. The win cements the agency’s market position as a leader in the prestige lifestyle space. The agency will first work alongside the talented David Jones communications team on June Clearance, an in-store appearance by celebrity designer Nicole Richie and their Summer Fashion Launch.

Tahli Koch, Publicity Manager, says; “We are extremely excited to be working with The Mint Partners. They have a proven track record in major event media amplification and have demonstrated a fresh and collaborative approach.”