Whybin\TBWA previews first work for David Jones on Facebook
Whybin\TBWA and Maud has debuted its first work for retailer David Jones with a preview to fans of the brand on Facebook, with a stylish new ad campaign featuring model Jessica Gomes and a new tagline ‘Lead an extraordinary life’.
The Autumn/Winter 2014 campaign is the first from the agency since it won the account in September from M&C Saatchi, and has features the department store’s ambassador Gomes flaunting various autumn and winter clothing as she uses a forest as a catwalk.
So Jessica Gomes was once a young man? That seems to be what the song is implying.
Sneak peak?
Visually terrific. Track choice wrong.