David Jones tells Australians to ‘live outside the seasons’ in Autumn Winter launch
David Jones is urging Australians to embrace extreme temperature changes and unpredictable weather in its new Autumn Winter campaign.
The latest campaign, driven by American supermodel Karlie Kloss, is the first Autumn campaign since the departure of CMO David Robinson and marketing GM Victoria Doidge in May last year.
The Autumn Winter campaign appeals to the unpredictable Southern Hemisphere weather.
The latest campaign appears to build on the Spring Summer brand promise, ‘One Name: Endless Possibilities’, which promoted the diverse possibilities David Jones offered across quality, service and style.
