M&C Saatchi’s David Kershaw: Not a fan of original writing

M&C’s David Kershaw, a man of few words

It appears M&C Saatchi’s global CEO David Kershaw isn’t a fan of original thinking, at least when it comes to his annual report rhetoric.

While reading M&C’s 2015 financial report, Dr Mumbo could not help but notice how similar Kershaw’s comments on its 2015 performance were to several of his previous results announcements.

For example: “2015 was another year of outstanding progress for M&C Saatchi,” mirrors closely “2014 was another year of excellent progress for M&C Saatchi” and “2013 was another year of outstanding progress for M&C Saatchi” and who could forget “M&C Saatchi has made very good progress in 2012”?