David Kirk named as SMI chairman

Former Fairfax boss David Kirk has become non-executive chairman of media spend monitoring company SMI after buying into the business through his investment fund Bailador.  

The announcement:

SMI, the market-leading advertising spend data business, has secured an equity injection from the Bailador Fund. The minority investment will be used to support the roll-out of SMI’s unique business model in international markets.

Bailador was founded in 2010 by David Kirk and Paul Wilson. Bailador provides expansion capital to businesses in the information economy sector including data, internet, software as a service, telecommunications and electronic media and marketing businesses. SMI is the fund’s second investment.