David Lee appointed Initiative’s national head of digital partnerships

David Lee has been appointed Initiative’s national head of digital partnerships at Initiative.

The new role will see Lee, who joined Initiative in 2014 after founding blogger network Nuffnang, take on direct responsibility for the agency’s content marketing, media partnerships and measurement of its digital campaigns.

Intitiative’s new head of national head of digital partnerships,David Lee

Nick Durrant, Initiative Australia’s chief partnerships and investment officer, said of Lee’s promotion from Melbourne head of digital: “David has great skills and experience in driving everyday digital, including product quality, innovation, market-leading media partner relationships and engagement.”