DDB, Airbag and Porsche recreate Pong using electric vehicles

March 28, 2023 4:26

One of the earliest computer games made, Pong, is having a mini-revival in DDB Group and Airbag Australia’s new campaign for German carmaker Porsche.

Ahead of the Australian Grand Prix this week, Porsche Australia partnered with video game pioneer Atari to recreate Pong using Taycan electric vehicles.

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Nico Arboleda

Nico Arboleda was a contract reporter at Mumbrella, covering adtech and martech. He left Mumbrella in June 2023.

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DDB, Airbag and Porsche recreate Pong using electric vehicles

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