DDB Group Melbourne names new chief strategy officer
DDB Group Melbourne’s head of planning has been promoted to chief strategist, effective immediately.
Matt Pearce, who has been with the agency since 2021, will now be responsible for strategy across the DDB, Mango, and Tribal teams.
His involvement in the business has led to client wins including Asahi CUB, Acciona, Movember, Mr Chen’s, Dabble, Funlabs, Made by Dyslexia, and Our Watch.
He was also integral in the creation of DDB’s bespoke agency for Coles, Smith St, having built its strategic capabilities across brand and marketing strategy, media, digital, and CX.
“We’ve built something great at DDB Melbourne, with a truly unique approach to insight-led creative strategy, and I can’t wait to keep up the momentum,” Pearce said of his promotion.
Mike Napolitano, DDB Group Melbourne’s chief executive officer, described Pearce as a “great strategic mind”, and said with his leadership, the agency will continue to grow.
“Internally I could not ask for a better partner, and I know the rest of our leadership group and broader team value Matt’s unwavering contribution to not just our collective team success but also the individual focus he gives everyone that is in his orbit,” he said.
“Hands down Pearcey is the best creatively strategic mind I’ve ever worked with.”
Chief creative officer of the agency, and Pearce’s creative partner, Psembi Kinstan, added: “There’s not one strategist in the business that’s sharper than Matt.
“He is entirely unique in his ability to distill the complex and simplify client problems and opportunities. In a sea of strategy jargon and bullshit, Matt is a weapon, loved by clients and creatives in equal measure,” he concluded.
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