DDB Group Sydney confirms redundancies
DDB Group Sydney’s CEO has confirmed that over a dozen redundancies will happen this week, after industry speculation.
In a statement sent to Mumbrella on Tuesday, Sheryl Marjoram said: “Recently, we’ve had interest from the press about the possibility of redundancies at DDB Group Sydney. It’s understandable, as this is a complex time for many agencies, and everyone is interested in the decisions being made as we all set up for 2025.
“We will be making redundancies within our group this week. Redundancies within creative agencies are an unfortunate cost of doing business, but they are not just a business matter; they are also a human matter.”
Why make a comment to the trade press about this in advance of said redundancies?
Surely a “no comment” would would suffice for the next 72 hours and then release a statement after it’s all done.
Clearly very few PR skills in this comment.