DDB launches AI tool on Instagram to help find rescue dogs a home
DDB Sydney has created a ‘PetMe’ campaign which aims to find rescue dogs a home by using a hashtag on Instagram.
The campaign uses artificial intelligence which can identify dog breeds, size, coat and temperament and is able to match those qualities with over 9,000 rescue dogs across Australia.
This is 100% scam award entry rubbish.
missed opportunity here to play on the fact that owners look like their dogs.
potential new owners could scan their face to match with dogs that like them!
Search the hashtag – this doesn’t work?
“The AI will then recognise the bread”
Now THERE’S an idea.
AI that finds me bread – now THAT’s something I could get on board with.
Despite that, I have corrected the typo.
Thanks,
Vivienne – Mumbrella
Well that’s using your loaf.
Well done everyone!
100% scam ad
Come on Mumbrella, know your shit