DDB Melbourne launches first work for Belong
Belong has launched a new “weird and wacky” campaign highlighting its mobile data offering, via DDB Melbourne.
Marking the agency’s first piece of work for the telecomms company, the campaign shows Australians how they can get ‘data rich’ with Belong’s unlimited data banking and gifting plans.
It was directed by Hooves’ LA-based Jonny Look, and features UK rapper Taz. The heroes of the campaign are ’emoji bling’ who sing out their “love” for banking obscene amounts of unused data.
