DDB Melbourne unveils first work for Wolf Blass
DDB Melbourne has unveiled its first work for wine brand Wolf Blass, a client it won in 2010.
The campaign comprises press, magazines, digital, outdoor, online and social media – but no TV.
The campaign will run in Australia, China, the USA, Canada, and the UK.
Wolf Blass global marketing director Michelle Terry explained: “The Eagle represents the aspirations of the Wolf Blass consumer as well as the brand itself.”
I’m totally connected to that Eagle, like, emotionally… *hic*
Should someone tell them that’s just a picture of a wine bottle and a bird?
JB – you’re the only person I know who’s ever been intimately connected to an eagle.
To be honest the Eagle speaks to me on a level none of you will be able to understand so please just leave me alone whilst I fly strongly back to my elegant nest, wistfully contemplating whether or not you can personify a brand through an eagle or if in fact you’ve just eagleified the brand…
New label looks fantastic……
Credit to: Cato Purnell Partners.
More blithering drivel from the brand fraternity. Is there any other sector of the universe that sprouts as much self serving, meaningless tosh as this lot?
It’s not just emotive, it’s HIGHLY emotive.
The emotion I feel is sadness, that some marketers can be so disconnected with the real world.
Byron I take it you are not hanging out for the online and mobile integrated brand experience and Facebook website so you can establish a dialogue with the brand and other advocates. Not to mention the eagle viral video.
Is it just me, or does the eagle look a little evil?
What I do like about the ad is that it puts the brand front and centre. So credit to the agency for at least making the brand the focus, and the eagle the secondary element. Having a brand called ‘Yellow Label’ on an actual Yellow Label is also useful!