DDB picks up Telstra CRM account

Tim Burrowes

November 15, 2011 5:59

DDB Group has strengthened its hold on client Telstra’s business and been appointed to lead the telco’s customer relationship management program.

DDB is also Telstra’s brand agency while sister PR agency Mango is prominent on the company’s public relations roster.

DDB Group chairman and CEO Marty O’Halloran said: “As Telstra’s lead agency for brand and advertising, CRM is an exciting addition to our remit and we’re delighted to have been chosen to undertake this critical program of work.”

The CRM program will be headed by DDB’s existing Telstra leadership team led by managing partner Brent Annells. Staff from DDB’s Sydney and Melbourne offices will both be involved as well as, according to DDB “hand-picked talent from the Omnicom global network”.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.