FSM fridge-art animation for Aspen powder milk drink

Creative agency DDB has created a new animated campaign for Aspen S26 Gold Junior, a powder milk drink for toddlers.

The campaign – produced by animation studio FSM – includes online and TV and features a 30 second ad which sees a child’s drawing mounted on a fridge come to life.

The drawing is of Abi, a toddler, which then jumps energetically around the magnets and other pictures stuck on the fridge. The narration talks about the speed at which children grow and the importance of getting the right nutrients while they’re developing.

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