DDI MD Caroline McLaughlin joins Ben Lilley’s McCann

McCann Sydney has appointed managing director of DDI, Caroline McLaughlin, as senior business lead.

McCann creative chairman, Ben Lilley, said the agency is continuing to invest heavily into its people throughout the COVID-19 crisis, cutting costs to avoid making staff and salary cuts.

Caroline McLaughlin joins McCann following five years at DDI

“From February, we started to make deep cost cuts across every expense line of our national business other than salaries, so we wouldn’t have to make any staff or pay cuts. As we emerge from this crisis, McCann will be fully staffed and ready to meet our clients’ immediate needs, without the delays and disruption of having to restaff and retrain,” Lilley said.