Deathswitch: a marketing message from beyond the grave?

So here’s a curious thing. Earlier this month, the technology section in the print edition of the Sydney Morning Herald carried a small item about a curious website called Deathswitch.  

The somewhat morbid idea of the site is that you can give it all your passwords and other info. It regularly emails you to check you are alive. If you don’t reply, then after a predetermined time, it assumes you’re dead and sends all your passwords to a predetermined loved one with a message such as this sample:

Dear Sarah,

This email has been sent to you by deathswitch.com, a death notification service.

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