Deepend Group appoints head of product innovation
Deepend Group has nabbed Chris Rollings from Google’s Partner Innovation team as its new head of product innovation.
Rollings will drive the group’s efforts to “create and launch groundbreaking products, platforms, and movements that align with the evolving needs of the market”.
“25 plus years in this ever-evolving space, proves one thing: we are committed to staying ahead of the curve. We not only listen to market needs, but we anticipate them,” said Matt Griffin, CEO of Deepend Group.
“With Chris joining as our head of product innovation, we’re set to continue creating products that not only anticipate demand but also tell a story through their design and content helping to drive down future marketing spend.”
Rollings joins Deepend Group following an eight-year stint at Google’s Partner Innovation team, and is the founder of Dare Together, an “organisation on a mission to empower teams to ethically harness AI, designing integrated, culturally safe AI service offerings that create new revenue streams or provide time back to teams to allow them to focus on the work that matters”.
Rollings said of his appointment: “Deepend Group can build compelling, relevant and demand generating experiences, with the creativity, storytelling, coms, content and PR needed to engage consumers at a much deeper level.
“I’m thrilled to be part of this journey, to be working with such a multifaceted team of experts and to lead the agency’s push into new, innovative territories.”
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