Defence Bank shows its support for service personnel across all stages of their lives in new campaign

Defence Bank, the financial institution founded for members of the Australian Defence Force and its wider community, has launched a campaign to show members can count on the bank at every stage of life.

The TVC shows a man laying out his possessions on his bed, starting with his military uniform, his wedding suit, house keys, baby bottles and finally a child’s school uniform. Together the items show the progression of the man’s life.

The TVC will run in Canberra and Townsville on free to air TV across Nine, Seven, Ten and SBS.