‘Degrading, exploitative and sexualised’ plumbing ad banned by watchdog

March 5, 2017 12:59

A “degrading, sexualised and exploitative” flyer for a plumbing software company has been condemned by the industry’s ad watchdog for objectifying women.

Flat Rate Now flyer was banned by the ASB | Image source: Mamamia

The flyer for Flat Rate Now featured a woman’s torso holding n hold an iPad in front of her with an accompanying text message promoting the service for plumbers.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.