Deja vu on the Sun-Herald

sun_herald_coverCurious goings-on with Sydney’s Sun-Herald today, Dr Mumbo notes.

The front page splash focused on the sex scandal at the Australian Defence Force Academy.

The story contained little that wasn’t in Saturday’s newspapers. And just for good measure, the page 1 story appears to be a five paragraph rewrite of a longer version of the story on page 5, complete with identical quotes.

It looked very much to Dr Mumbo like the sort of spoof front page a newspaper drops into the first edition to hide a blockbuster from its rivals which goes into subsequent editions.  

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.