Delacon launches APAC first call tracking integration for Google Ads
Australian digital marketing company Delacon has become the first in Asia Pacific to integrate its call tracking solution into Google Ads, enabling marketers to more effectively attribute campaign performance.
As the only integrated Google Adwords call provider in the region, Delacon now surfaces in all Google Ads accounts, providing natively integrated call tracking data to its clients and others wanting to record and monitor call extensions, for a fuller understanding of the effectiveness of search campaigns.
The integration of Delacon’s call tracking technology and its Interactive Voice Response (IVR) feature – which captures the phone menu options pressed by a caller – provides a more granular layer of call attribution data.
