Delicious unveils expansion plans as the brand celebrated its 20th anniversary

October 22, 2021 9:30

Delicious. has unveiled brand extensions including the Delicious Drinks x Qantas Wine collaboration, and a new digital video program hosted by chef and co-owner of Three Blue Ducks, Darren Robertson, as the brand celebrates its 20th anniversary.

The program is taking a non-linear approach and has been built by leveraging digital and social channels for distribution. Make it Delicious will launch in early 2022 with Massel as the headline partner.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Darren Robertson Delicious digital video platform Drinks x Qantas Wine collaboration Fiona Nilsson Kerrie McCallum Make it Delicious print media publishing