‘Delighted to have him behind the wheel’: NRMA’s Open Road magazine appoints new managing editor
NRMA has appointed a new managing editor of its flagship magazine, Open Road.
Alex Inwood joins with close to 15 years of experience as a motoring journalist. He was previously editor of Wheels Magazine and digital editor of Wheels Media, where he created content across multiple channels, pioneered strong editorial and commercial partnerships, and helped to create and implement Wheels Media’s editorial strategy across the group’s multiple brands.
In the new role, Inwood will be responsible for shaping Open Road’s editorial director, tasked with producing high-quality, multi-channel content, and leading a team of talented writers and creators.
His role will be pivotal in delivering the NRMA’s strategic vision of a “multi-platform Open Road experience”, ensuring the title continues to engage NRMA’s growing membership base of over 3 million Aussies.
The magazine is offered as part of NRMA’s membership package, and provides its readers with travel and motoring inspiration.. It is consistently rated as “good to excellent” by 90% of its readers.
“Open Road has a rich heritage as a travel and motoring publication and I am honoured to have the opportunity to help transform the magazine,” he said of his appointment.
“NRMA’s research shows 70% of magazine readers would like Open Road to have a stronger digital presence, and I am excited to grow Open Road’s digital audience while still delivering value to its existing pool of loyal readers.”
Victoria Doidge, chief membership officer at NRMA, said: “Open Road is possibly Australia’s longest circulating magazine and now one of the only magazines that is distributed to millions of Australians. Alex’s appointment represents a new chapter for Open Road, and we are delighted to have him behind the wheel.
“His passion for cars and travel, solid industry connections, and experience in leading large, multi-platform teams will help to grow the magazine’s audience while delivering high quality content to its dedicated readers.”
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