Deloitte pushes further into agency business with Cinder acquisition

October 4, 2016 9:12

Sydney-based marketing platform specialists Cinder Agency has been bought by Deloitte as the professional services firm pushes deeper into the marketing and advertising industry.

Deloitte's Steve Hallam with Cinder founders Miguel Leone and Daniel Tintner

Deloitte’s Steve Hallam with Cinder Agency founders Miguel Leone and Daniel Tintner

The agency specialises in Salesforce implementation and digital marketing and Deloitte will align the business with its customer behaviour team.

Announcing the deal in San Francisco, Deloitte CEO Cindy Hook said Cinder was another building block for the business as it continued to grow its ability to offer clients solutions in the marketing, sales and design space.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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