F.Y.I.

Dentsu acquires 4cite Marketing in attempt to boost Merkle globally

January 31, 2020 1:58

Dentsu Aegis Network has acquired US-based company 4cite Marketing, which will become a part of Merkle.

The announcement:

Dentsu Aegis Network has acquired 4Cite Marketing, a leading people-based identification and data services technology company. 4Cite will join Merkle, a leading technology-enabled, data-driven performance marketing company and part of Dentsu Aegis Network.

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