Dentsu Aegis appoints acquisition specialist Victoria Gehrig
Dentsu Aegis has created a new role specialising in streamlining the acquisition and integration of purchased agencies as the group embarks on an “aggressive growth and M&A strategy”.
Victoria Gehrig will report directly to Simon Ryan in the newly created role
Victoria Gehrig, former national general manager for Isobar Australia, will take on the new role which will see her managing the group’s growth and helping onboard new acquisitions.
Reporting directly to Simon Ryan, Gehrig will also be in charge of “pursuing identified targets”.
They haven’t really bought anything good IMHO. I imagine they will scoop up some “digital/techie” firms to plump their numbers. But there are only a few real quality firms there. Let’s see what they purchase. But I reckon the answer will be “who?”