Dentsu Aegis Network officially launches Merkle in Australia

March 19, 2018 12:03

Merkle, Dentsu Aegis Network’s data-driven performance marketing agency, has officially launched in the local market, with Columbus being rebranded as Columbus, a Merkle Company.

Zhengda Shen, Rebecca Tos and Simon Ryan

The official launch comes three months after Dentsu Aegis Network acquired independent B2B digital media and marketing agency DWA, also rebranding it DWA, a Merkle Company.

Columbus markets itself as a data-driven marketing agency, and has close to 100 performance, experience and data marketing experts. The team will remain unchanged and will continue to be led by Columbus CEO Rebecca Tos, who will report into both Simon Ryan, CEO of Dentsu Aegis Network ANZ and Zhengda Shen, president of Merkle Asia Pacific, the company said.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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1 COMMENTS

Data guy 19 Mar 18

I would have thought Accordant would have been a better launch partner for Merkel in ANZ rather than a Paid Search shop. They have good quality data and tech skills….

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