Dentsu Aegis consolidates PR brands into two ‘super’ brands as part of BWM Dentsu
BWM Dentsu Public Relations Australia management team: Paul Williams, Tim Powell and Cox Inall Communications managing director Lucy Broad
Dentsu Aegis Network is consolidating its PR agencies into two national “super” PR brands as part of BWM Dentsu, Mumbrella can reveal.
Haystac will represent the consumer side of the business, absorbing the Pop Agency and content business, Spark, while Cox Inall will be the agency’s specialist PR brand – absorbing Haystac Community.
Current managing director of Cox Inall Communications, Tim Powell, has been appointed to the new role of managing director of BWM Dentsu Public Relations Australia and will lead the two brands.
Perfect example of why PR Agencies are not worth using particularly when they can’t brand themselves properly.
BWM Dentsu: Few people, dyslexic or not, aren’t going to read the first three letters as the name of a luxury car brand, so it involves some additional mental energy to pronounce and remember that correctly.
#fail
Haystac really took a dive when the guys who started it left. Hopefully the new managers can lift its reputation up again.
Cox Inall?!? Is this April fools day?!
Could they make this a little more difficult to follow….thanks!
Major English Major,
just checking you know that BWM have been in the advertising and marketing industry for close to 20 years now?
perhaps their success is attracting clients and staff with spare more mental capacity than you?
If it smells like a super brand. And the CEO days it’s a super brand, well gosh darn it, it must be a bloody super brand.