Dentsu buys Sydney independent creative agency Oddfellows
Japanese marketing giant Dentsu has bought independent Sydney creative agency Oddfellows as it looks to strengthen its relationship with Toyota.
It will see Oddfellows managing director Andrew Black become chief executive of Oddfellows/Dentsu companies, with an initial 51 per cent stake converting to full ownership by 2017.
Oddfellows is the creative agency for Toyota’s retail advertising and there has been speculation over whether Dentsu would partner with the agency when it arrived in Australia three years ago.
“Dentsu and Oddfellows have had a long and very fruitful working relationship and we are delighted to finally formalize this,” said Dick van Motman, CEO of Dentsu Asia. “Oddfellows has been running a very tight ship and we have several shared clients. It made great sense for us to strengthen the relationship with all these parties by welcoming Oddfellows to the Dentsu family.”
Congrats to the Oddfellows, quietly and consistently over delivering for years while the high profile agencies have waxed and waned.
congratulations to Ray, Andrew, Ed et al.
Oddfellows has been a terrific and under-publicised independent agency for many years that has added significant value to their clients’ businesses.
I wish them all the very best in their new partnership
Nice one Ray & co, well deserved.
Well done gents – we all knew this day would come.
See you round Man-town Blacky.
Always preferred the old name: Sleeman Whitaker Heckendorf & Potter. Second best name in the game behind McWasp.
Well done to them. They are a part of Sydney agency DNA